01  /  BRAND SYSTEM

The marks
of the committed.

Four marks. One system. Built to hold up on concrete floors, in reflective ink at night, and stitched into a sock at 15mm. Every application starts here.

01   Wordmark
lockup.

T365  |  TEAM365.
USE: HEADER / EMAIL / OFFICIAL
WHITE ON BLACK — PRIMARY T365 and TEAM365. wordmark lockup in white
BLACK ON WHITE — INVERSE T365 and TEAM365. wordmark lockup in black

Rationale

The monogram and wordmark locked as one mark, separated by a hairline divider. This is the official brand signature — the version that stands in for the company on documents, headers, and formal applications.

Application

  • Website header, invoice header, letterhead
  • Email signature and marketing header
  • Business cards, presentations, media kit
  • Storefront main signage where full brand equity is needed
  • Never scale below 120px wide — use T365 monogram or wordmark alone at smaller sizes

02   Primary
wordmark.

TEAM365.
USE: HERO / CHEST / SIGNAGE
WHITE ON BLACK — PRIMARY TEAM365. primary wordmark in white
BLACK ON WHITE — INVERSE TEAM365. primary wordmark in black

Rationale

Heavy geometric sans-serif, terminal period. Reads as a statement, not a name. Built to hold up as chest print at 60mm, storefront signage at 3m, and anywhere the brand needs to speak without a monogram alongside it.

Application

  • Chest print / centre print on tees and hoodies (60–120mm wide)
  • Event banners, gym wall vinyl, campaign key art
  • Instagram profile banner and social header
  • Alternative to the lockup when horizontal space is tight
  • Minimum clear space: height of the "3" on all sides

03   T365
monogram.

T365
USE: SMALL SCALE / TAG / EMBROIDERY
WHITE ON BLACK — PRIMARY T365 monogram in white
BLACK ON WHITE — INVERSE T365 monogram in black

Rationale

Locked-up abbreviation using the exact type DNA of the primary wordmark. Four characters, one solid block. Reads clean at 15mm — the size of a sock knit, a cap embroidery, a reflective heat-transfer tab.

Application

  • Reflective heat-transfer tab on running shorts, back of caps, jacket sleeves
  • Woven neck labels and hem tags
  • Knit-in on athletic socks (heel or cuff)
  • Small chest embroidery (opposite of a primary wordmark chest print)
  • Product page favicon and app icon
  • Minimum size: 15mm wide. Minimum clear space: height of the T on all sides.

04   365
seal.

365 · TEAM · SYDNEY · EST 2026
USE: HANGTAG / WOVEN PATCH / STAMP
WHITE ON BLACK — PRIMARY 365 seal in white
BLACK ON WHITE — INVERSE 365 seal in black

Rationale

A compass-style seal. 365 anchors the centre; TEAM · SYDNEY · EST 2026 curves the top. Reads as a certification stamp — used sparingly, it gives every piece the feel of a numbered edition.

Application

  • Front of hangtags and swing tickets
  • Woven patch on the back of caps, tote bags, or drop shoulder tees
  • Foil-stamped on packaging boxes and lookbook covers
  • Rubber patch on training shorts (waistband detail)
  • Wax-seal effect on drop-specific packaging
  • Not for small-scale reflective use — use the T365 monogram there instead.

Download the kit.

All three marks. Four color variants each. Ready for print, embroidery, and reflective decal.

Download logo kit (.zip)